Branding and packaging design for west elm COLLECTION — sub brand of west elm that carry curated, handpicked mix of pieces decor and furnitures.
Logo and branding design for a home improvement business in New York. The owner wants to have a catchy company’s name that easy to remember yet at the same time the whole branding + identity look should be professional and clean.
Design and production of monthly domestic and international catalogs for west elm, a modern furniture and home decor retailer.
Various packaging design for west elm Market — the store concept that is designed to be a total home toolkit in four key product categories: Kitchen, Care & Repair, Garden and Personal Care.
Photography by Julian Wass
Branding and packaging design for West Elm's collaboration with Kate Spade Saturday.
Art Direction by Diane Shaw. Photography by Julian Wass
The books are used by the store associates to find images and product information from specific SKU sold in the west elm store or website.
How can the product visually be exposed to customers? Can we achieved small foot print of packaging on the shelves? Does the packaging reusable?
Above were only a handful of questions that came up when dealing with products where conventional box would not provide design solution. Ranging from clear acrylic box to silk screened canvas string bags, these packaging design solution were developed for specific products sold in West Elm stores.
Photography by Julian Wass
A proposed design concept for Blanket America, a charitable organization with the slogan buy one, give one, for one blanket sold, one blanket will be donated for a family in need.
Featuring among others core packaging for caterer sets, seasonal gift packaging for barware + decor accessories and west elm collaboration with St. Jude’s gift boxes.
Various graphics designed for West Elm’s print on demand program. The graphics are printed on different products such as pillow covers, posters or tea towels.
The book is a study of how the traditional pointillism arts have been transformed in modern day into digital pixel arts. The book jacket featured custom hand die cut display typeface.
A collaboration between West Elm + Fishs Eddy, the iconic New York City home store to bring collection of trays and serveware featuring Charley Harper's acclaimed art.
